Outbound ROI calculator

This free calculator estimates monthly meetings and cost per meeting from three inputs: prospects contacted, reply rate and meeting rate. Add your fully loaded monthly cost and it shows what each booked meeting costs, so teams can compare manual outbound with AI-driven outbound using their own numbers.

Note: These figures are illustrative assumptions that you control, not benchmarks. For further reading, see the Chronos guides to AI outbound and outreach automation.

How the calculation works

Meetings per month = prospects contacted × (reply rate ÷ 100) × (meeting rate ÷ 100).

Cost per meeting = fully loaded monthly cost ÷ meetings per month.

Frequently asked questions

What counts as a reply?

Count any human response to your outreach, positive or negative. Exclude auto-replies, out-of-office messages and bounces.

What is a fully loaded cost?

It is the total monthly cost of the outbound effort: salaries and benefits of the people involved, tools, data, email infrastructure and any agency or software fees.

How does AI outbound change the inputs?

AI-driven outbound typically changes how many prospects you can contact and the monthly cost of doing so. Enter your own expected values for each scenario and compare the cost per meeting side by side.